SEO for Plumbers — Rank #1 on Google
Specialist SEO services designed for plumbing businesses. We help plumbers across the UK get found on Google, generate more enquiries, and fill their diary with profitable jobs — without relying on lead-gen sites.
Why Plumbers Need SEO in 2025
When a homeowner has a burst pipe or a leaking boiler, the first thing they do is search Google. "Emergency plumber near me", "plumber in [city]", "boiler repair cost" — these searches happen thousands of times every day across the UK. If you're not ranking for them, your competitors are getting those jobs instead.
SEO for plumbers is about making sure your business appears at the top of Google when these high-intent searches happen. Unlike Checkatrade or MyBuilder where you compete on price with 5 other plumbers, SEO brings customers directly to you — and they're ready to hire.
The plumbing industry in the UK is worth over £7 billion annually, and an increasing share of that revenue starts with a Google search. Whether you're a sole trader or run a team of gas engineers, investing in SEO gives you a predictable, scalable pipeline of work without paying per lead.
How We Rank Plumbers on Google
Our approach combines technical SEO, local optimisation, and content strategy tailored specifically for plumbing businesses. Here's what we focus on:
Google Business Profile
We optimise your GBP listing for plumbing keywords, manage reviews, and ensure NAP consistency across all directories.
Local Landing Pages
We create optimised pages for every area you serve — helping you rank in multiple locations simultaneously.
Technical SEO
Site speed, mobile-friendliness, schema markup, and crawlability — the foundations that make everything else work.
Content Marketing
Guides on boiler costs, plumbing FAQs, and seasonal content that builds topical authority and drives organic traffic.
Keywords We Target for Plumbers
We target a blend of high-intent commercial keywords and informational long-tail queries to capture customers at every stage of the buying journey:
- Emergency plumber near me
- Plumber in [your city]
- Boiler repair cost UK
- Blocked drain plumber
- Gas engineer near me
- Bathroom installation [city]
- Leak detection service
- Power flush cost
- Plumbing quotes near me
- New boiler installation cost
- Combi boiler replacement
- Plumber hourly rate UK
What We Deliver for Plumbing Businesses
- Google Business Profile optimisation for plumbing keywords and local intent
- Local SEO targeting your service area and surrounding postcodes
- Professional plumbing website built to convert visitors into phone calls and form submissions
- Content strategy covering boiler costs, plumbing guides, emergency tips, and seasonal FAQs
- Review generation strategy to build your 5-star reputation online
- Monthly reporting showing rankings, traffic, and enquiry numbers with clear ROI tracking
- Competitor analysis — we monitor what other plumbers in your area are doing and stay ahead
- Citation building across 50+ UK directories (Yell, Thomson, FreeIndex, and more)
SEO vs Lead Generation Sites for Plumbers
| Factor | SEO | Checkatrade / Bark |
|---|---|---|
| Lead exclusivity | 100% yours | Shared with 3-5 plumbers |
| Cost per lead | Decreases over time | Fixed per lead, rising |
| Brand building | Builds your brand | Builds their brand |
| Long-term value | Compounds monthly | Stops when you stop paying |
| Customer quality | High intent, pre-sold | Price-shopping customers |
Frequently Asked Questions
How long does SEO take for plumbers?
Most plumbing businesses see measurable improvements within 3-6 months. Local map pack rankings often improve within 8-12 weeks, while organic rankings for competitive terms like 'plumber near me' typically take 4-6 months to reach page one.
How much does plumber SEO cost?
Our SEO packages for plumbers start from £497/month. The investment depends on your location, competition level, and growth goals. Most plumbers see a 5-10x return on their SEO investment within the first year.
Is SEO better than Checkatrade for plumbers?
SEO and Checkatrade serve different purposes. Checkatrade shares leads with multiple plumbers, driving price competition. SEO brings customers directly to your website — they've already chosen you before calling. Long-term, SEO delivers a lower cost per lead and higher-quality enquiries.
Do you work with plumbers outside London?
Absolutely. We work with plumbing businesses across the entire UK — from Edinburgh to Exeter. Our local SEO strategies are tailored to your specific service area, whether that's a single city or a wider region.
Can you help with Google Ads as well as SEO?
Yes. Many of our plumbing clients combine SEO with Google Ads for maximum visibility. SEO builds long-term organic traffic, while Google Ads delivers immediate leads. Together, they dominate the search results page.