SEO for Painters & Decorators — Get Found on Google
Specialist SEO services for painting and decorating businesses across the UK. We help painters rank higher on Google, win more local customers, and build a predictable pipeline of quality jobs.
Why Painters & Decorators Need SEO in 2025
Gone are the days when painters relied solely on word-of-mouth and business cards. Today, when a homeowner wants their living room repainted or their exterior refreshed, they search Google. "Painter and decorator near me" gets thousands of searches every month across the UK.
The painting and decorating industry is fiercely competitive locally. Multiple painters serve every town, and the ones who appear on Google's first page capture the lion's share of enquiries. Without SEO, you're invisible to the vast majority of potential customers who are actively looking for your services right now.
Whether you specialise in residential redecorating, commercial painting, exterior coatings, or specialist finishes like Farrow & Ball application, SEO ensures you're found by the right customers at the right time — when they're ready to book.
How We Rank Painters on Google
Google Business Profile
We optimise your GBP for painting keywords, manage photo galleries of your work, and build your review profile to stand out in the map pack.
Local Landing Pages
Dedicated pages for every town and city you serve, optimised for 'painter in [location]' searches to capture local intent.
Portfolio SEO
We optimise your before-and-after gallery with alt tags, structured data, and location-specific descriptions to rank in image search.
Content Strategy
Guides on painting costs, colour trends, preparation tips, and seasonal advice that builds authority and drives organic traffic year-round.
Keywords We Target for Painters
- Painter and decorator near me
- House painter [city]
- Exterior painting cost UK
- Interior decorator near me
- Commercial painting services
- Wallpaper hanging service
- Kitchen repainting cost
- How much does it cost to paint a house
- Best painter in [city]
- Farrow and Ball painter near me
- Office painting contractor
- Painter hourly rate UK
What We Deliver for Painting Businesses
- Google Business Profile optimisation with portfolio images and painting-specific categories
- Local SEO targeting your service area and surrounding postcodes
- Professional painter website built to showcase your work and convert visitors into enquiries
- Content strategy covering painting costs, colour guides, preparation tips, and seasonal trends
- Review generation strategy to build your 5-star reputation and stand out from competitors
- Monthly reporting showing rankings, traffic, and enquiry numbers with clear ROI tracking
- Competitor analysis — we monitor what other painters in your area are doing and keep you ahead
- Citation building across 50+ UK directories including Dulux Select Decorators, Checkatrade, and more
SEO vs Lead Generation Sites for Painters
| Factor | SEO | Bark / MyBuilder |
|---|---|---|
| Lead exclusivity | 100% yours | Shared with 3-5 painters |
| Cost per lead | Decreases over time | Fixed per lead, rising |
| Brand building | Builds your brand | Builds their brand |
| Long-term value | Compounds monthly | Stops when you stop paying |
| Customer quality | High intent, pre-sold | Price-shopping customers |
Frequently Asked Questions
How long does SEO take for painters?
Most painting businesses see measurable improvements within 3-6 months. Local map pack rankings often improve within 8-12 weeks, while competitive organic terms typically take 4-6 months.
How much does painter SEO cost?
Our SEO packages for painters start from £397/month. Most painters see a 5-10x return within the first year through increased enquiries and higher-value jobs.
Do I need a website for SEO?
Yes — your website is the foundation of your SEO strategy. We can build you a professional, conversion-optimised painter website as part of your package.
Can you help painters outside major cities?
Absolutely. We work with painters across the UK, from rural villages to major cities. Local SEO is especially effective in less competitive areas where you can dominate quickly.
How do before-and-after photos help SEO?
Portfolio images with proper alt tags and location data rank in Google Image search, driving additional traffic. They also massively improve conversion rates — customers want to see your work before hiring.