SEO for Builders — Win More Contracts
Targeted SEO for building companies and general builders across the UK. Rank on Google for high-value construction keywords and attract quality leads for extensions, renovations, loft conversions, and new builds.
Why Builders Need SEO in 2025
Building projects are high-value — extensions, loft conversions, and renovations can be worth £20,000 to £100,000+. Customers planning these projects research extensively online before choosing a builder. If your business isn't visible on Google, you're missing out on the most profitable jobs.
Today's homeowners don't just ask neighbours for recommendations. They search "builder near me", compare websites, read Google reviews, and check portfolios before shortlisting. A strong SEO presence means you're on every shortlist in your area.
The construction industry in the UK is worth over £170 billion. Even capturing a tiny fraction of the online search demand in your local area can transform your business. SEO gives you predictable lead flow that scales as your team grows.
Our SEO Strategy for Building Companies
Project Portfolio SEO
We optimise your completed project galleries with image SEO, case studies, and schema markup to showcase your work and build trust.
Service-Specific Landing Pages
Dedicated pages for extensions, loft conversions, renovations, new builds, and garage conversions — each targeting specific search intent.
Local Area Coverage
Location pages for every town and city you serve, capturing 'builder in [location]' searches across your entire service area.
Cost Guide Content
In-depth guides on extension costs, renovation budgets, and planning permission that attract high-intent searchers ready to start projects.
Keywords We Target for Builders
We target the full spectrum of building search intent — from early research to ready-to-hire:
- Builder near me
- House extension cost UK
- Loft conversion [city]
- General builder [city]
- Renovation builder near me
- Garage conversion cost
- Building company [city]
- New build contractor
- Extension quotes [city]
- Kitchen extension cost
- Two-storey extension builder
- Planning permission builder
What We Deliver for Building Businesses
- Google Business Profile optimisation with construction categories, project photos, and review strategy
- Local SEO targeting every postcode and town in your service area
- Portfolio-focused website designed to showcase completed projects and convert visitors into enquiries
- Content strategy covering extension costs, renovation guides, planning permission advice, and building regulations
- Review generation and reputation management to build the 5-star trust that wins contracts
- Monthly performance reports with rankings, traffic, leads, and clear ROI tracking
- Citation building across construction directories, trade associations (FMB, NHBC), and local listings
- Competitor analysis — we track what other builders in your area rank for and outperform them
SEO vs Word of Mouth for Builders
| Factor | SEO | Word of Mouth |
|---|---|---|
| Lead consistency | Predictable monthly flow | Unpredictable, feast or famine |
| Scalability | Scales with your business | Limited to your network |
| Customer quality | Pre-qualified, research-ready | Varies widely |
| Geographic reach | Expands to new areas easily | Limited to existing contacts |
| Long-term value | Compounds over time | Stays flat |
Frequently Asked Questions
How much does SEO cost for builders?
Our SEO packages for builders start from £497/month. Given that building projects are worth £20,000-£100,000+, the ROI is exceptional — a single extension job can pay for an entire year of SEO investment.
How long does builder SEO take?
Google Maps improvements typically appear in 8-12 weeks. Organic rankings for terms like 'builder near me' take 3-6 months. Niche keywords like 'loft conversion [city]' often rank faster.
Can SEO help me get commercial work?
Absolutely. We target commercial keywords like 'commercial builder [city]', 'office fit out contractor', and 'industrial construction company' to attract high-value B2B projects.
Should I invest in SEO or rely on word of mouth?
Both. Referrals are valuable but unpredictable. SEO provides consistent, scalable lead flow that fills gaps and helps you grow beyond your existing network. The best builders use both.
Do you work with builders across the UK?
Yes. We work with building companies from Scotland to Cornwall. Our local SEO strategies are tailored to your specific service area and competition level.